FIBONACCI LEGAL
BRAND LAUNCH

We created new brand visuals for Fibonacci, an innovative new project management system for law firms, we aimed to produce imagery of a style and tone that was as refreshing to the law industry as Fibonacci is.

Fibonacci’s tech platform provides visibility and efficiency for lawyers and we wanted our visuals to portray this clarity as many segmented objects that are always visible – all working together effortlessly and interacting fluently. In essence, our ignorance of the law world helped us create abstractions of legal processes as visually satisfying animations. Complex yet clean. Oh, and we also made them loop.