MERCEDES-BENZ
INVISIBLE GUARDIANS

How do you market the new Mercedes-Benz Actros & it’s cutting edge safety technology in a fresh way? With sci-fi style animated narratives.

Worked closely with the creative team at Publicis Emil I put forward the idea of using Metahumans within Unreal Engine to tell the story of "The Invisible Guardians" - a team of highly skilled agents in a futuristic control room that are characterised versions of each of the safety features. Think Star-Trek crossed with Inside-Out.